Global Ad Agency Innocean Leases 101K SF at Hackman's El Segundo Campus
Bisnow · 9 August 2026
TL;DR
Innocean USA, the global advertising and communications agency founded by Hyundai Motor Group, has signed a 101,000 sq ft office lease at Hackman Capital Partners' 888 N. Douglas Street campus in El Segundo, California. The space will serve as Innocean's new US headquarters, consolidating roughly 600 employees currently spread across multiple buildings, including a 50,000 sq ft office in Huntington Beach. The move is expected to be completed after construction wraps up in 2027. The 888 Douglas campus is a 30-acre former Northrop Grumman military aircraft manufacturing facility converted into creative office space, totalling approximately 550,000 sq ft across four buildings. JLL represented Innocean in the transaction; Hackman Capital represented itself.
Our take
While this deal is set in El Segundo, California, it carries useful signals for South African commercial property professionals — particularly those tracking the global trend of large corporates consolidating fragmented office footprints into single, purpose-built campuses. As hybrid work matures, the era of spreading staff across multiple smaller offices is giving way to flagship headquarters that double as production and brand environments. For SA landlords and developers, especially those repositioning older industrial stock in nodes like Johannesburg's Maboneng, Cape Town's Paarden Eiland, or Durban's Point precinct, Innocean's move into a converted factory is instructive: adaptive reuse of industrial buildings into creative office space is a proven international model with growing local appetite. For SA tenants in the advertising, media, and production sectors, this reinforces the value of negotiating long-term leases in character-rich spaces that support content creation. Brokers should note that consolidation mandates — where a client wants to bring dispersed teams under one roof — require patient, multi-year advisory relationships, as JLL's involvement here illustrates.