Century City developers expand to Joburg in Waterfall City JV

Our take

This joint venture signals growing confidence in Gauteng's mixed-use precinct model — and it has ripple effects beyond the hospitality sector. For commercial property investors and buy-to-let landlords, the Waterfall City node is maturing into a genuine live-work-stay destination, which typically supports residential rental demand in surrounding areas like Midrand and Kyalami. The R750 million commitment from established players — Attacq on the JSE side and Rabie's proven Cape Town track record — lends the project credibility that speculative developments often lack. For tenants and buyers eyeing Waterfall City, improved conferencing infrastructure usually attracts corporate tenants and relocating professionals, which can firm up property values nearby. Agents working the Midrand corridor should note the 2028 opening as a medium-term demand catalyst. Broader context: South Africa is actively competing for business-events tourism, and anchoring that capacity inside a well-managed private city development — rather than a standalone CBD hotel — reflects a shift in how developers are thinking about integrated urban value.