Yardi-Backed Flex Office Marketplace Hubble Expands Into the U.S. as Office Attendance Climbs
Bisnow · 11 August 2026
TL;DR
Hubble, a UK-based flexible office marketplace owned by property technology firm Yardi, has soft-launched across eight major U.S. markets following an initial New York pilot in October 2025. The platform currently lists over 10,400 office units across 706 buildings, with operators including WeWork — in which Yardi took majority control in 2024. Hubble plans to expand to 1,500-plus buildings and 10 additional U.S. cities by end of 2026. The move is driven by rising office occupancy, with Kastle's Occupancy Barometer reaching its highest post-pandemic level in late 2025. A Hubble survey found 28% of business leaders plan to increase office attendance, with only 3% planning reductions. Hubble launched in London in 2014, counts PwC, Shopify and Spotify among its UK clients, and has facilitated over $200 million in rents globally.
Our take
While this story is U.S.-focused, it carries a clear signal for South African commercial property stakeholders — particularly landlords, flex office operators, and corporate tenants in Johannesburg, Cape Town, and Durban. The global post-pandemic narrative is shifting: companies want people back in offices, but they are not signing decade-long leases to do it. Flexible, short-term office arrangements are becoming the default entry point for growing businesses. SA's flex office market — anchored by operators like Workshop17, The Business Exchange, and Regus — is already feeling this demand. What Hubble's U.S. expansion illustrates is that aggregator-style marketplaces, backed by serious proptech capital, are becoming the primary discovery layer between occupiers and operators. SA landlords sitting on underutilised B-grade office stock should take note: the question is no longer whether to offer flex, but whether their space is visible on the right platforms. For SA proptech developers and investors, the Yardi-Hubble model — marketplace plus free advisory service — offers a blueprint worth watching closely.