Asking prices for newly listed homes in UK's richest borough fall by £100k in one month
The Guardian · 17 Augustus 2026

Kortom
Average asking prices for newly listed homes in London's Royal Borough of Kensington and Chelsea dropped by nearly £95,000 in a single month, according to Rightmove data. Nationally, UK asking prices fell 2% in August — the largest August drop in eight years. London led the decline at 4.4%. A surplus of available homes, now at a 16-year high in London, is intensifying competition among sellers. Buy-to-let investors are capitalising on the softer market, with over half of their July offers coming in at least 10% below asking price — the highest share since the first Covid lockdown. Leasehold flats are particularly hard hit, with 41% of deep-discount investor offers accepted on those properties.
Ons siening
This is a UK story, but SA property readers — particularly buy-to-let investors and landlords — should take note of the dynamics at play. When supply outpaces demand and buyer affordability is squeezed, the negotiating power shifts decisively toward purchasers. That same pattern is visible in pockets of South Africa right now, especially in oversupplied sectional title markets in Johannesburg's northern suburbs and parts of Cape Town's City Bowl, where motivated sellers are increasingly accepting offers well below asking price. For SA landlords looking to grow their portfolios, this is a useful reminder: a cooling market is often the best time to buy, provided rental demand in your target area remains solid. For sellers — particularly those offloading leasehold-equivalent sectional title units — pricing competitively from day one is far more effective than chasing the market down with successive reductions. The UK data also reinforces a broader truth: in a high-interest-rate environment, stretched affordability hits the top and bottom of the market simultaneously. SA buyers carrying variable-rate bonds will recognise that pressure acutely as the SARB holds rates at elevated levels heading into the second half of 2026.
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